The right kind of weird store announces itself before you’ve figured out what you’re looking at.
Dig It OKC does that in the Plaza District. It is not trying to feel like a mall shop with a better playlist. It feels like a place that belongs on NW 16th Street, surrounded by murals, local restaurants, vintage racks, theater traffic and people wandering around because the Plaza still rewards wandering.
Inside, Dig It is packed with vintage clothing, records, jewelry, local art, band shirts, stickers, oddball gifts and enough strange little objects to make you slow down and actually look. That is the point. This is the kind of Oklahoma City shop where you might walk in thinking you are just killing time before dinner and walk out considering an eyeball ring, a record, or a shirt you absolutely did not plan on buying.
Vintage, local art and a little counterculture
Dig It sits at 1739 NW 16th Street in Oklahoma City’s Plaza District, one of the stronger vintage-shopping stretches in the city. Bad Granny’s Bazaar, Dog Daze Vintage, Holy Thrift and other local stops are all close enough that you can make a whole afternoon out of digging through racks.
Dig It still has its own lane.
The shop mixes vintage clothing with local art, jewelry, T-shirt designs, vinyl records, cassettes, local band shirts and weird home décor. The inventory leans punk, goth, retro, pinup, drag-friendly and whatever-else-you-feel-like-wearing, which is a much healthier approach to getting dressed than pretending everyone needs to look like they were assembled by the same algorithm.
The store’s own line says a lot: dress how you like, kiss who you like and be who you like.
That could sound like branding if the store didn’t actually feel built around it. Dig It describes itself as an LGBTQ+ safe space, and that openness comes through in the way the store presents itself. It is bright, playful, a little chaotic in the good way and clearly meant for people who may not always feel at home in traditional retail spaces.
Part of the Plaza’s story
Dig It opened in 2012, founded by artist Stephanie Sunday, and the shop has been tied to the Plaza District’s creative scene from the start. The early version combined Sunday’s artwork with fashion from the 1970s, ’80s and ’90s, plus records, VHS tapes, zines, comics and work from other Oklahoma artists.
Amanda Martinez took ownership in 2017 and kept that vintage-and-local-art foundation while continuing to lean into the shop’s inclusive, counterculture identity.
That history matters because Dig It is not just a store sitting in the Plaza. It has been part of the neighborhood’s culture. The shop has been connected over the years to events like Pride on the Plaza, Day of the Dead and SKATE! The Plaza, the kind of district events that make NW 16th feel like more than a row of storefronts.
The Plaza District works best when the businesses feel like they are part of the street, not just renting space on it. Dig It fits that version of the neighborhood.
What stood out
What I liked most is that Dig It still feels specific.
There are plenty of places to buy clothes. There are fewer places where the racks, records, art, jewelry, band shirts and odd little gifts all point to the same idea: wear what you want, support local artists, and leave a little room in your life for strange stuff.
The store says it carries work from more than 25 local artists, which explains why it does not feel like a standard vintage shop. You can go in for clothing, sure, but you can also spend a few bucks on a sticker, find a print, flip through records or stumble into some small piece of Oklahoma-made weirdness.
There is also a free round of Pac-Man advertised by the shop, which feels correct. Some stores need a loyalty program. Dig It needs Pac-Man.
That is probably the best summary of the place. It is useful, strange, local and more fun than it has to be.
Oklahoma City is better when small businesses keep their edges. Dig It has edges, color, personality and enough weird stuff on the shelves to make the Plaza District feel like the Plaza District.
Details
- Address: 1739 NW 16th Street, Oklahoma City, OK 73106
- Phone: 405-473-4649
- Hours: Monday-Saturday, 12 p.m.-7 p.m.; Sunday, 12 p.m.-5 p.m.
- Website: https://digitokc.com/
