I found Figure This! Toys & Collectibles the modern way, by seeing enough of their TikToks that I finally quit saying, “I need to go there,” and actually drove to Edmond.
The first thing that hit me was how clean the whole place felt. Not sterile. Not boring. Just carefully put together. I’ve been in plenty of toy and collectible shops around Oklahoma where the fun is digging through loose figures, old bins, and mystery shelves. That has its own charm.
Figure This! is a different kind of stop.
Nearly everything I noticed looked brand new, boxed, displayed, and treated like somebody actually cared about the thing before it ever made it to the shelf. For serious collectors, that matters. For casual browsers, it makes the whole store feel more like a small pop-culture museum than a Saturday afternoon treasure hunt.
Figure This! Toys & Collectibles is at 420 S. Santa Fe Ave. in Edmond, and it opened its storefront in late April. The shop comes from Chris Bono and Jeff Freshour, two longtime collectors who turned the “we should open a store” conversation into an actual place with glass cases, boxed figures, statues, and enough Star Wars to make a person start doing math they should not be doing.
The Star Wars Cases Do the Talking
The Star Wars section was what pulled me in first, and honestly, it could have carried the whole visit.
There were premium statues, sixth-scale figures, vintage pieces, modern releases, and the kind of boxed collectibles that still look like they came straight out of a manufacturer’s case. I kept stopping at things I had only seen online, which is one of the best reasons to go into a shop like this instead of just scrolling.
The foreign Star Wars figures were some of the best finds. International releases can get weird in the best way, with different packaging, small production runs, and variations that make collectors lean closer to the glass. Some of those pieces can climb into serious money depending on rarity and condition, but even if you are not buying, it is fun to see them in person.
Then there were the oddball pieces.
I spotted parody-style figures labeled “Cancer Wars” and “Deadbeat Dad,” which are exactly the kind of strange collector items that make you stop and say, “Wait, that exists?” They also had a collectible tied to Dejarik, the holochess game from *A New Hope*. That is deep-cut Star Wars shelf material, and I respect it.
Not Just a Star Wars Store
Star Wars may be the loudest voice in the room, but it is not the only one.
The shelves and cases also had Transformers, Marvel, DC, Teenage Mutant Ninja Turtles, G.I. Joe, horror collectibles, signed memorabilia, imported pieces, props, and premium statues. One display pulled together Marvel, Star Wars, and DC statues in a way that felt less like inventory and more like a collector showing off the best corner of the house.
That is probably the biggest difference here. Figure This! does not feel like stuff was simply packed into a room until the walls surrendered. It feels edited.
If you collect Transformers, there is a reason to look around. If you are into Marvel Legends or DC pieces, same deal. If your nostalgia runs through TMNT, G.I. Joe, Masters of the Universe, ThunderCats, Ghostbusters, or big boxed display pieces, you will find something to slow you down.
And if you are not really a collector, it still works. Some stores require you to know exactly what you are hunting for. This one rewards wandering.
I did not feel like I had to buy something to enjoy being there, which is a good sign. The displays were interesting enough on their own, and there is a real pleasure in seeing childhood characters treated with the same seriousness usually reserved for antiques and sports memorabilia.
For longtime collectors, Figure This! is probably dangerous. Not in a dramatic way. More in the “I only came in to look” way, which every collector knows is a lie with shoes on.
For everyone else, it is a fun Edmond stop with enough recognizable characters to make the visit easy, and enough specialty pieces to make it feel different from a normal retail shelf.
Figure This! Toys & Collectibles is built by people who clearly know what collectors notice: condition, presentation, variety, and the one weird piece you did not expect to see in Oklahoma. That last part is what stuck with me.
